April 21 on the Internet has opened a new website - gonka. utkonos. ru. Promotional website dedicated to the shares ' Race platypus: Be out of turn ', which will last until the end of May.
The mechanics of simple actions. Buyers Network platypus with a registered card to register on the site shares gonka. utkonos. ru, select one of the 15 baskets of food or useful gifts and... included in the fight - invite friends to vote for your cart. For example, to send a friend a postcard, a link to the site to place the form of shares or voting on your website or blog. Each week the player with in a fair fight the maximum number of votes gets a prize selected basket, which contains products of up to 60 thousand rubles.
Campaign ' Race platypus ' solves several problems - said Director of Marketing Network platypus Roman Pugachev - First of all - Loyalty. Initially, we developed something of interest to our customers, wanted to give them a chance to win a significant prize, and at the same time, once again demonstrate the diversity of our range. Therefore it was decided to draw thematic sets of tasty and useful gifts.
In the course of a large internet audience shares involved in the gaming context, turning people from the audience in the static members and players. Action motivates a more detailed introduction to the catalog of products, as well as initiating the first call to the network for the purchase of platypus. Indirectly, increased attendance at the primary site utkonos. ru, and therefore the number of clients. In addition, buyers platypus, as well as potential customers more aware of the wide range of network platypus, studying the 15 thematic food baskets and useful gifts.
One of the barriers when you contact us - continues to Roman Pugachev - that is what a buyer is not always immediately aware that we can find. By accessing the regular store, the customer can immediately see products and related products of the shelves. At this point in our network offers a selection of wider range than the supermarket, and in this campaign, we wanted to present the rare and interesting segments of its.
During the first week on the site registered more than 800 participants, and the number of voters reached 22 000. Traffic to the site shares the tens of thousands of visitors a day. It should be noted a lot of traffic from social networks, as well as from the ' LiveJournal '. It is noteworthy that most of the visitors returned to the site and actively watching their own rating or ratings of their friends.
The action is supported by advertising agency Dot.
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